Friday, March 9, 2012

Neilsen Ratings for 2011: How People Watch Video

I think this is fascinating. 143 million people watched video on the internet last year, versus 288 million watched television.

That's a lot... of... people...

http://blog.nielsen.com/nielsenwire/mediauniverse/


Neilsen Ratings: 2011

Sunday, February 13, 2011

Five Reasons why your Website needs VIDEO:

Top 5 Reasons to Use Video on the Web

Incorporating video content into your business website is an invaluable tool for every industry in today's internet. Videos are an excellent way to grab your viewers and make an impression - an opportunity you cannot ignore.

1. Videos Communicate Quickly & Easily
Watching a video is easier than reading loads of text. Important information can be more easily digested by website viewers through a video. Viewers are also more likely to click on a video than to scroll through pages of text with the same information.

2. Videos Communicate Multiple Messages
Videos can be used for many purposes and still be effective at growing your business. Videos can be made to explain the history of a business or the mission of an organization. Videos are a great way to highlight your customer's testimonials or to tell a story about the kinds of services your company provides. Videos can be used to showcase any important information on your site.

3. Videos Keep Viewers Engaged
Sites full of text encourage visitors to click around, and away, from your site. By adding videos to your site, you keep them in the same place longer. The industry term for this is "stickiness". The longer they stay on your site, engaged in your message, the more exposure your business gets. Larger amounts of information can be communicated through a well-produced video because the video keeps a viewers attention longer than text. This makes videos a great opportunity to showcase innovative processes or services that are more easily understood visually.

4. Improve Your Search Rankings
Search engines pay attention to video content. Adding descriptive titles and captions are helpful to viewers and catch the attention of search engines. Videos used on your site can be uploaded to video sharing sites like You Tube to increase visibility on the web. Boulder Video Design has implemented and witnessed the power of videos as search engine marketing on numerous occasions. The time is ripe to get a jump on your competition.

5. Videos Personalize Your Business
Videos communicate large amounts of information to a viewer, but they also tell a story about the business. Because a video engages the viewer more actively than text, it gives the viewer a feeling about the personality of a company or organization. Videos can be an important tool in showing your customers how your company is different and making a lasting impression. A well-placed video can introduce your company to the viewer while making an impression that will last.

There are many more advantages to using videos on your site. The important thing is to know that if you aren’t using video, you are missing the chance to make a lasting impression.

http://bouldervideodesign.com

Friday, December 10, 2010

Ubiquity pays off.

I'm no internet marketing genius - but I have learned a few things along the way. After moving to Boulder officially last March, I began marketing my video production services wherever I could, trying to make some income so that I could move my new family here. I won't divulge all of my secrets because there is in fact plenty of competition here, but what I will say is that being in more than one place is not a bad idea. So, here we are, at the beginning of December now, and I have more work than I can handle. I kept saying yes to projects all through October and November and now I'm paying the price with an unprecedented amount of editing before me which will easily last through January. It feels good to work for yourself, which means works your ass off for nine months straight - and finally start to see some fruits of your labor. Thank you Colorado for believing in me, my company Boulder Video Design and showing me that I am in fact in the right place, doing the right thing. Bring it 2011!